How Many Reviews Can I Do on Amazon?
Updated 2022 with up-to-appointment tactics and strategies.
Equally nosotros all know, reviews are disquisitional to a product's success on Amazon. Always since, Amazon removed incentivized reviews, getting reviews has been harder and harder. However, there are some easy sure-fire means to get reviews – some that are completely white-hat, and some not so white-hat.
In this post, nosotros'll talk over the current state of affairs for Amazon reviews and how to get those critical first reviews.
How to Get Amazon Reviews and Ratings
This article will describe how to get Ratings which include both text reviews and simple star ratings of your production. Your overall rating is what contributes to the the star rating of a production, which is what we all care well-nigh.
In 2020, Amazon transitioned Reviews to Ratings. The difference is that customers can now simply leave a star rating without leaving a text review.
It is far easier for a custom to leave a star rating than a written review. The effect has been that is now easier to get ratings on Amazon. Ratings also tend to skew college than reviews.
How Amazon Calculates Product Ratings
Ever since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a production'due south rating has become increasing complex. All ratings and reviews are not weighted as.
Amazon uses a circuitous weighted-average algorithm when calculating the average rating of a product. A product with but one v-star review could potentially take a rating of anywhere from 0-5 stars.
Amazon does non reveal the factors considered in this algorithm but it'due south commonly accepted the following variables are important:
- Review historic period
- Reviewer contour (number of reviews, average rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Divergence from mean rating
Substantially, a contempo long review that with a number of helpful votes written from a reviewer with a strong reviewer profile volition likely show upward near the superlative of your reviews and volition besides weight your overall rating more heavily.
Amazon White Hat Review Strategy
Here'south a solid white hat review strategy for getting Amazon product reviews and ratings:
#1White Lid Tactic #1: Amazon Vine
In December 2019, Amazon rolled out the Vine program to all sellers.
To use Vine y'all enroll your production via the Advertisement menu within Seller Primal. You then give your product away to Vine Voices members (people with a history of providing insightful reviews). As of October 2021, it volition cost $200 per product to enroll. Prior to Oct 2021 it was free simply it'due south nonetheless a deal compared to the $2500 it used to cost for Vendor Central clients. You lot can merely enroll products with less than 30 reviews.
Vine is a great way to get some early reviews with one caveat: Vine reviews accept been known to be more critical than average. i-3 star reviews are non uncommon. Contrast this with the Early Reviewer program where most reviews typically are iv or v stars.
#iiWhite Hat Tactic #two: Use the Request a Review Button
As previously mentioned, Amazon rolled out the Asking a Review button in 2019. In our testing, we've found this button results in well-nigh a x% to 20% increase in the charge per unit of reviews. Increasing the probability that existing customers leave a review is the near of import affair that you can do to increment your number of reviews.
Here are some more details almost what orders you tin can utilise this button on and what exactly happens when it's pressed:
- Must be used on orders within 4-xxx days of an order beingness delivered
- Product rating request and seller feedback request will be sent in the same electronic mail
- Message cannot be customized
- Using information technologydoes non disallow you from requesting a review separately
You tin manually click this push button within your Manage Orders page within Seller Fundamental. Nonetheless, the easiest way by far is to use some tool to automate this such as Jungle Scout's chrome extension.
#3White Hat Tactic #3: Use Production Inserts
Product inserts tin be useful when reminding customers to get out a review although you must be careful not to provide any if/then statements in the insert circumlocution, for example, "If you leave us a review so we'll give you a lifetime extended warranty".
One constructive and relatively take chances-free way to use inserts is to ask customers to annals their product for an extended warranty (or something similar) to go their email. Subsequently, you lot tin can enter them in an email auto-responder series to remind them to leave a review.
Amazon transport an ominous email to sellers reminding them not to use inserts to ask for positive reviews. Reminding the customer to exit a review is still OK, yous only can't ask them to leave a positive review.
#4White Hat Tactic #4: Use ManyChat to Engage With Previous Customers
If you're not using ManyChat to aid increment your Amazon sales you lot should be now. The full details of how to ready your ManyChat bot are beyond the scope of this article only you can do it inside a few minutes. A sample flow would like the post-obit:
You can utilise an append service to target previous customers or use an existing audition you have prepare (if you don't use either of these two things you'll basically be employing a spray and pray arroyo).
#fiveWhite Hat Tactic #5: Production Giveaways and Discounted Products
By using steep discounts, you lot tin can get more sales for your products and increase the likelihood of more reviews. I price all of our prices with a 25% discount when launching them to go stronger firsthand sales.
In that location are also discount andrebate clubs that button the boundaries of white hat tactics but are still technically TOS compliant equally of this writing. RebateKey is one of the nigh popular of these services. These services frequently are more aimed at getting sellers full price credit for sales than reviews per se but a high percentage of purchasers practise in fact go out reviews.
#6White Hat Tactic #half-dozen: Launch New Products to an E-mail List (VIP Club)
Hopefully, you've been building your off-Amazon email listing. If you lot have an electronic mail listing, then when yous launch new products do not send them links to your website to purchase, instead send them directly to your Amazon production detail page on Amazon.This accomplishes 2 things:
- You get vital initial sales velocity for your products
- Your email list is more than likely to produce satisfied customers who volition subsequently exit reviews
Sales velocity is critical for Amazon. There are some who believe Amazon also rewards brands that produce sales on Amazon from outside of Amazon.
2d, your email list is probable to be an audience of people who like your product. Later, they'll be more likely to leave positive reviews. You lot can also get into greyness-hat strategies and in your email blast ask customers to e-mail you lot after purchase and offer them some kind of refund via PayPal. You're not refunding them in return for a review – you're just offering a product disbelieve. Of course, one time they email you, you've gotten that critical customer appointment and information technology'southward easier to solicit reviews from them.
How to Find Who Left an Amazon Review?
At this betoken, you may exist wondering if there's a way to figure outwholeft you a review for a particular production. Amazon certainly does not brand it easy to figure out who left a review. Clever services (often Chrome Extensions) for many years have used advanced techniques (specifically something called aprofile ID) to help sellers determine the Society ID of who left a review. Amazon has closed these loopholes. As of now the simply manner to figure out who left a review is if the customer uses the same name on their product review as they employ in their shipping accost.
#7 White Hat Tactic #7: Request Reviews from Customers Who Accept Left Positive Seller Feedback
Most buyers on Amazon don't quite understand the departure between seller feedback and product reviews. Most of u.s. have probably seen production reviews left in Seller Feedback at some point. It is essential to constantly review your seller feedback.
Proactively email all customers who take left positive seller feedback, particularly those who left product reviews, and request them to leave product reviews. I even include an attachment similar this with my emails explaining how exactly to leave product reviews. Only a modest minority of buyers leave any feedback and those who have left seller feedback are more than likely to exit product reviews.
#8White Lid Tactic #8: Utilize Amazon to Contact Critical Reviewers
Upwardly until recently, you were unable to contact customers who left a negative review every bit information technology was nearly impossible to discover the buyer identity of a critical reviewer. In 2021 though, Amazon rolled out the ability to contact customers who have left a three-star review or less.
This features works well to initiate a dialogue with customers who left disquisitional reviews and hopefully make them happy and have them revise their reviews. There'southward some of import notes about this buyer contact feature though:
- Amazon sends critical reviewers a canned bulletin (and you lot tin can non send a custom message until the customer responds to the canned bulletin
- You lot must exist Brand Registered
- There is contingency on the customer revising the review
This tactic won't get you lot any more reviews, but having customers modify or delete negative reviews is arguably more impactful than anything else.
#9White Hat Tactic #ix: Great Packaging
In ecommerce, great production packaging leads customers to overlook product flaws and bad packaging makes them detect flaws. Your production packaging is the first impression a customer will have of your product and oftentimes what customers will exit their review based on. You can see an case of ane of the packaging for i of our previous brands below.
If you lot desire to have a iv.5 star or 5 star production you lot need to spend a little bit more time and try on your product packaging. This means no poly numberless and no plain boxes. Use full-color boxes when possible. Include adequate use-manuals (even for the simplest products) and other product inserts that give your product a polished feel.
#tenWhite Hat Tactic #10: Request Reviews from Customers You've Provided Customer Service To
If you engage in a conversation with people and provide dandy customer service, most people are happy to leave a cracking review regardless of the product. And I mean real date – not some Feedback Genius autoresponder. Engagement can include:
- Questions near a product earlier a purchase
- Technical support subsequently a purchase
- Returns for a product that is simply no longer needed
- Making an unhappy client happy
If yous accept a conversation with a customer and you ask them "can you leave a review?" most customers volition happily oblige.The easiest reviews to get are from customers who ask a product question and so society. Cheque up on them in a calendar week to make sure they got the product. AFTER they respond to your business email confirming they got the product so ask for a review.
Grey & Blackness Hat Amazon Product Review Techniques
No commodity on getting Amazon reviews would exist complete without speaking nigh greyness and blackness chapeau review techniques. I do not endorse these techniques at all (in fact, I would strongly suggest you lot avoid them birthday) but information technology'southward valuable to know what techniques sellers are using to go reviews in today's Amazon world.
#iBlack Chapeau Tactic #1: Friend and Acquaintance Reviews
I suspect most sellers have been guilty of soliciting a review or two from a family fellow member or friend. This is strictly confronting Amazon's TOS. Amazon is very good at detecting connections betwixt reviewers and sellers (via shared shipping addresses, IP addresses, etc.) and so sellers must be careful to avoid having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are depression and generally, if Amazon is suspicious of a small number of reviews, they volition simply prevent them from being published.
Account Intermission Risk level: Low
#2Black Lid Tactic #2: Facebook Review Groups
On Facebook there exist A LOT ofReview Groups where you give away your product to group members and refund them after they've posted a review. Here'southward an instance of one Facebook review group. Search for "review group" on Facebook and you'll see tons more.
This is explicit exchange of a refund for a review is one of Amazon's almost suspendable offense. Given that the unabridged exchange takes place off of Amazon information technology is hard to runway, withal, all it takes is 1 client messaging you through Amazon asking for their refund to immediately arouse significant suspicion from Amazon.
Account Suspension Risk Level: Medium
#3Black Hat Tactic #3: Using Email Append Services to Target/Contact Customers
Amazon famously does everything possible to go on sellers from accessing client information. They hide email addresses and phone numbers. Email appending services have Amazon shipping information and match it against Big Data databases to obtain a customer's email address and/or phone number. Some services claim a twoscore% success charge per unit but most arewell below this.
Information technology's a bad idea to contact these customers directly one time you get their electronic mail but these services tin can exist used finer to remarket to customers on Facebook/Google/etc. with minimal chances of existence caught from Amazon.
Account Suspension Risk Level: Medium
#4Black Chapeau Tactic #iv: Using Zombie Accounts to Get False Reviews (Brushing)
Amazon has a serious issue, specially amongst Chinese sellers, with simulated reviews. This is washed on a Large scale to accumulate dozens or hundreds of fake reviews. Essentially these services use fake Amazon accounts to purchase a seller's products and and so leave fake reviews. This composure of these services is listen blowing. Prices range from $i-3 per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight against these imitation reviews and they are becoming increasingly ameliorate at detecting these fake reviews and suspending sellers permanently who use them. Still, you don't need to dig to detect a lot of sellers still using fake reviews with dispensation.
Account Suspension Gamble Level: Very Loftier
#5Black Hat Tactic #five: Bribing Amazon People's republic of china Employees to Delete Negative Reviews
Amazon also has a serious problem correct now with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large calibration, peculiarly amongst Chinese sellers. According to price sheets I take viewed from Chinese vendors, Amazon review deletion services accuse around $300 per review deletion so it is not inexpensive.
Account Suspension Risk Level: Extremely Loftier
Review Maintenance: Review Upvoting, Review Removal, etc.
There are a few other things y'all tin can practise to amend your review profile, some white hat and some black chapeau.
Review Upvoting
Do you have a terrible i-star review that is the first review beingness displayed? While you may not be able to remove information technology, you can upvote your peak reviews to increase their visibility and decrease the visibility of the negative reviews.
Amazon normally displays the virtuallyhelpful reviews at the top.
You lot can ask friends and family unit to upvote (re: mark asHelpful) a top review. At that place are also services that will upvote reviews for effectually $0.50-$ane.00 per upvote. This is not TOS-compliant just as well something Amazon does not appear to be monitoring vigilantly.
Fifty-fifty more black lid, in 2019 there are reports that a big number of Abuse reports for a particular review will automatically trigger that review existence removed.
Review Removal
Believe it or not, Amazon will really remove negative reviews in sure circumstances.
The easiest reviews to get removed are ones that contain offensive linguistic communication (swearing, racist terms, etc) or URLs.
However, recently, Amazon is also willing to remove reviews that are entirely fulfillment based for products fulfilled past Amazon. If requesting this blazon of removal simply open a case inside Seller Central, give a link to the review and clearly state the reason that you are requesting removal. Amazon loathes to remove reviews but information technology's worth trying, even with a low success rate.
Conclusion
The landscape for obtaining reviews on Amazon has completely changed in the last yr. Launching products has gotten considerably harder but this can really be a expert thing for many sellers as it keeps out a significant portion of the competition.
What is your review strategy for launching a production? Do you have whatsoever tactics not mentioned here? Please share in the comments below.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/
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